Description

In the last 20 years, series of government-led initiatives world-wide have led to the marketization of education. Managing external relations has become an important role for leaders of schools and colleges, as self-management requires them to think strategically and act responsively. Scanning and responding to the external environment lies at the heart of ensuring quality educational provision, and surviving as a credible learning organization. This book examines the key issues for educational institutions in managing the range of external relations.

The editors believe that importing a marketing philosophy and practice into education has offered some useful ideas, but can be misleading in a sector which has social as well as financial aims. An approach involving proactive management of external relations to develop the quality of teaching and learning is more important, with an emphasis on partnership and a commitment to reflective analysis. This is as important to the smallest school as it is to the largest college.

Each chapter examines a key component of external relations management and articulates good practice on the basis of evidence in a range of educational settings. The emphasis throughout is on applying research findings to improve practice in schools and colleges. All fourteen chapters have been specially commissioned for this volume.

Managing External Relations in Schools and Colleges will be essential read