Strategic Management in the Media
：Theory to Practice
Publication subTitle ：Theory to Practice
Publisher： Sage Publications Ltd
Publication year： 2008
E-ISBN: 9780857022981
P-ISBN(Paperback): 9781412903127
Subject： G206 Communication Theory
Keyword： 语言学
Language： ENG
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Description
The first and only book to provide a comprehensive and accessible overview of strategic management in the media industry, covering all the most relevant strategy concepts and illustrating these with specially written examples from some of the best-known media organisations.