Advertising
：A Cultural Economy
( 1 )
Publication subTitle ：A Cultural Economy
Publication series ：1
Publisher： Sage Publications Ltd
Publication year： 2004
E-ISBN: 9781412932899
P-ISBN(Paperback): 9780761942559
Subject： F7 Trade Economy
Keyword： 贸易经济
Language： ENG
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Description
Advertising is often used to illustrate popular and academic debates about cultural and economic life. This book reviews cultural and sociological approaches to advertising and, using historical evidence, demonstrates that a rethink of the analysis of advertising is long overdue.