Publication series :SAGE series in Management Research
Author: Usunier Jean-Claude
Publisher: Sage Publications Ltd
Publication year: 1998
E-ISBN: 9781446264171
P-ISBN(Paperback): 9780761952817
Subject:
Keyword: 经济计划与管理
Language: ENG
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Description
Written for students and others wishing to do international and cross-cultural research in business and management, this book provides an accessible introduction to the major principles and practices.