Problems in Marketing
：Applying Key Concepts and Techniques
( 2 )
Publication subTitle ：Applying Key Concepts and Techniques
Publication series ：2
Author： Moutinho Luiz A M;Chien Charles S
Publisher： Sage Publications Ltd
Publication year： 2007
E-ISBN: 9781849202626
P-ISBN(Paperback): 9780761971788
Subject： F7 Trade Economy;F713.3 merchandising
Keyword： 贸易经济
Language： ENG
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Description
Fully revised and updated, Problems in Marketing includes over 50 new problems.
With a wide range of problems that cover every area of marketing practice, this book is ideal for students who want to test their marketing knowledge. Each problem concentrates on a single concept or technique of marketing management. Areas covered include amongst others: strategic marketing, consumer behaviour and international marketing.