Business-to-Business Marketing
Author： Brennan Ross;Canning Louise;McDowell Raymond
Publisher： Sage Publications Ltd
Publication year： 2014
E-ISBN: 9781473904842
P-ISBN(Paperback): 9781446273722
Subject： F405 industrial products marketing and market
Keyword： 贸易经济
Language： ENG
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Description
‘This textbook stands out from others by combining multiple approaches to b2b marketing theory with up-to-date examples from practice. The inclusion of many international examples makes it invaluable for faculty and students worldwide. It is a must read for students and a truly refreshing addition to any marketing course.’ - Catherine Sutton-Brady, Associate Professor of Marketing, The University of Sydney Business School