Qualitative Marketing Research
：A Cultural Approach
( 1 )
Publication subTitle ：A Cultural Approach
Publication series ：1
Author： Moisander Johanna;Valtonen Anu
Publisher： Sage Publications Ltd
Publication year： 2006
E-ISBN: 9781847878045
P-ISBN(Paperback): 9781412903813
Subject： F7 Trade Economy;F713.3 merchandising
Keyword： 贸易经济
Language： ENG
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Description
Aimed at both graduate and undergraduate students majoring in business administration and in other fields of social sciences, Qualitative Marketing Research unpacks the emerging cultural approach in the field of marketing and consumer research and provides an interesting and informed study for anyone interested in cultural approaches to economic and social theory.