Social Marketing Casebook
( 1 )
Publication series ：1
Author： French Jeff;Merritt Rowena;Reynolds Lucy
Publisher： Sage Publications Ltd
Publication year： 2011
E-ISBN: 9781446253946
P-ISBN(Paperback): 9780857025449
Subject： F713.50 Marketing
Keyword： 贸易经济
Language： ENG
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Description
Brings together for the first time a dedicated collection of social marketing case studies and vignettes from around the world.