The McDonaldization Thesis
：Explorations and Extensions
( 1 )
Publication subTitle ：Explorations and Extensions
Publication series ：1
Publisher： Sage Publications Ltd
Publication year： 1997
E-ISBN: 9780857021984
P-ISBN(Paperback): 9780761955405
Subject： C91 Sociology
Keyword： 社会学
Language： ENG
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Description
Ritzer discusses the process of McDonaldization, and scrutinizes: the labour process and the degree to which it has been McDonaldized; the relationship between McDonaldization and globalization and Americanization. Part Three presents new means of consumption and the book concludes with a re-evaluation of the McDonaldization thesis and its future.