Qualitative Consumer and Marketing Research
( 1 )
Publication series ：1
Author： Belk Russell W.;Fischer Eileen;Kozinets Robert
Publisher： Sage Publications Ltd
Publication year： 2012
E-ISBN: 9781446272060
P-ISBN(Paperback): 9780857027672
Subject： F713.55 Commercial psychology and market psychology.
Keyword： 贸易经济
Language： ENG
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Description
Designed for students, scholars, and marketing research practitioners, this book is designed to take readers through the basics to an advanced understanding in qualitative marketing and consumer research.