Advertising Cultures
：Gender, Commerce, Creativity
( 1 )
Publication subTitle ：Gender, Commerce, Creativity
Publication series ：1
Publisher： Sage Publications Ltd
Publication year： 2003
E-ISBN: 9781847876614
P-ISBN(Paperback): 9780761961987
Subject： F7 Trade Economy
Keyword： 贸易经济
Language： ENG
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Description
The economic and cultural role of the `creative industries' has gained a new prominence and centrality in recent years. These worlds are explored here through the most emblematic creative industry: advertising. Advertising Cultures presents a case-study of the social make-up, informal cultures and subjective identities of these creative practices.