Understanding Media Economics ( 2 )

Publication series ：2

Author： Doyle   Gillian  

Publisher： Sage Publications Ltd‎

Publication year： 2013

E-ISBN: 9781446281475

P-ISBN(Paperback): 9781412930765

Subject： G2 Dissemination of Information and Knowledge

Keyword： 信息与知识传播

Language： ENG

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Description

Long waited second edition of this popular exploration of media economics. Will be adopted on courses across media management, media policy and the creative industries.

Chapter

COVER

Contents

Illustrations

Preface

1. Introduction

2. Convergence and Multi-platform

3. Corporate Growth and Concentration Strategies

4. Networks

5. Demand: Push to Pull

6. Economics of Content Supply

7. Copyright

8. Media and Advertising

9. Media Economics and Public Policy

References

Index

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