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Publication subTitle :A Global Perspective
Publication series :1
Publisher: Sage Publications Ltd
Publication year: 2008
E-ISBN: 9781849204880
P-ISBN(Paperback): 9781412946865
Subject: F590.6 旅游企业组织与管理
Keyword: 经济计划与管理
Language: ENG
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Description
Covers all the key marketing principles applied to tourism and hospitality