Corporate Communications
：Convention, Complexity and Critique
( 1 )
Publication subTitle ：Convention, Complexity and Critique
Publication series ：1
Author： Christensen Lars Thøger;Morsing Mette;Cheney George
Publisher： Sage Publications Ltd
Publication year： 2008
E-ISBN: 9781849208338
P-ISBN(Paperback): 9781412931038
Subject： F7 Trade Economy;F713.3 merchandising
Keyword： 贸易经济
Language： ENG
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Description
The field of corporate communications describes the practices organizations use to communicate as coherent corporate "bodies". Drawing on the metaphor of the body and on a variety of theories and disciplines, Corporate Communications: Convention, Complexity and Critique challenges the idealized notion that organizations can and should communicate as unified wholes. Clearly written with international vignettes and executive briefings, this book shows that in a complex world the management of communication needs to embrace multiple opinions and voices.