Public Information Campaigns and Opinion Research
：A Handbook for the Student and Practitioner
( 1 )
Publication subTitle ：A Handbook for the Student and Practitioner
Publication series ：1
Author： Klingemann Hans-Dieter;Roemmele Andrea
Publisher： Sage Publications Ltd
Publication year： 2001
E-ISBN: 9781412932646
P-ISBN(Paperback): 9780761964315
Subject： D033 Its political system
Keyword： 语言学
Language： ENG
Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.
Description
This handbook draws on multidisciplinary insights and the experiences of academics and campaign practitioners to provide a comprehensive guide and introduction to planning, implementing and measuring public information and communication campaigns.