The SAGE Handbook of Marketing Theory
Author： Maclaran Pauline;Saren Michael;Stern Barbara
Publisher： Sage Publications Ltd
Publication year： 2009
E-ISBN: 9781446206980
P-ISBN(Paperback): 9781847875051
Subject： F713.5 market
Keyword： 贸易经济
Language： ENG
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Description
Contemporary and forward looking, The SAGE Handbook of Marketing Theory provides conceptual cohesion by drawing together a wide range of perspectives in one volume.