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Author: Maclaran Pauline;Saren Michael;Stern Barbara
Publisher: Sage Publications Ltd
Publication year: 2009
E-ISBN: 9781446206980
P-ISBN(Paperback): 9781847875051
Subject: F713.5 market
Keyword: 贸易经济
Language: ENG
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Description
Contemporary and forward looking, The SAGE Handbook of Marketing Theory provides conceptual cohesion by drawing together a wide range of perspectives in one volume.