The SAGE Handbook of International Marketing
Author： Kotabe Masaaki;Helsen Kristiaan
Publisher： Sage Publications Ltd
Publication year： 2009
E-ISBN: 9781446206737
P-ISBN(Paperback): 9781412934282
Subject： F746.12 export trade
Keyword： 贸易经济
Language： ENG
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Description
International marketing underwent fundamental changes in the last two decades - The Handbook of International Marketing examines the state of the art in research in international marketing during this period.