Understanding Organizations through Language
( 1 )
Publication series ：1
Author： Tietze Suzanne;Cohen Laurie;Musson Gillian
Publisher： Sage Publications Ltd
Publication year： 2003
E-ISBN: 9781412933650
P-ISBN(Paperback): 9780761967187
Subject： C93 Management;F2 Economic Planning and Management
Keyword： 经济计划与管理
Language： ENG
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Description
`The book is extremely clear in its explanation of how language works.... The authors treat their readers as curious, intelligent and concerned to find new and powerful tools to come at the workings of organizations from a lateral and newly illuminating perspective' - Virginia Valentine, Semiotic Solutions, London
Offering a viable alternative to `functional' approaches to communication based around the metaphor of `webs of meaning' and using semiology as its theoretical bedrock, the authors provide examples and argue how and why this approach is useful in understanding communicative processes. This approach is applied to areas of interest, including: metaphor, story-telling, discourse, gender, leadership and electronic communication.