Relationship Marketing
：A Consumer Experience Approach
( 1 )
Publication subTitle ：A Consumer Experience Approach
Publication series ：1
Author： Baron Steve;Conway Tony;Warnaby Gary
Publisher： Sage Publications Ltd
Publication year： 2010
E-ISBN: 9781446200315
P-ISBN(Paperback): 9781412931229
Subject： F7 Trade Economy;F713.3 merchandising
Keyword： 贸易经济
Language： ENG
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Description
Provides not only new insights into the subject but also offers readers a highly applied framework for exploring the contribution of relationship marketing to organisational performance.