Product and Services Management
( 1 )
Publication series ：1
Author： Avlonitis George J;Papastathopoulou Paulina
Publisher： Sage Publications Ltd
Publication year： 2006
E-ISBN: 9781847878021
P-ISBN(Paperback): 9781412908658
Subject： F7 Trade Economy;F713.3 merchandising
Keyword： 贸易经济
Language： ENG
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Description
Product and Services Management provides a holistic approach to the study of product and services management. Authors George Avlonitis and Paulina Papastathopoulou look at the key milestones within a product's or service life cycle and considers in detail three crucial areas within product management, namely product/service portfolio evaluation, new product/service development and product/service elimination. Based on research conducted in Europe and North America, this book includes revealing cases studies that will help students make important connections between theory and practice.