On Message
：Communicating the Campaign
( 1 )
Publication subTitle ：Communicating the Campaign
Publication series ：1
Author： Norris Pippa;Curtice John;Sanders David
Publisher： Sage Publications Ltd
Publication year： 1999
E-ISBN: 9780857022127
P-ISBN(Paperback): 9780761960744
Subject： C91 Sociology
Keyword： 社会学
Language： ENG
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Description
To what extent are the techniques of campaigning and media management critical to the outcome of modern elections? This book brings together a group of leading scholars to provide a comprehensive analysis of the role and impact of political communications during election campaigns.