Exploring the persuasive effect of member-get-member referral programs

Author: Simon T. H. Chan   Tom M. Y. Lin   Priy Bodhi  

Publisher: Scientific Journal Publishers

ISSN: 0301-2212

Source: Social Behavior and Personality: An international journal, Vol.42, Iss.6, 2014-07, pp. : 891-902

Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.

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