Cognitive dissonance, social comparison, and disseminating untruthful or negative truthful eWOM messages

Publisher： Scientific Journal Publishers

ISSN： 0301-2212

Source： Social Behavior and Personality: An international journal, Vol.42, Iss.6, 2014-07, pp. : 979-994

Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.

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