Book review by Jeffrey A. Schaler of Richard E. Vatz’s, The Only Authentic Book of Persuasion: The Salience-Agenda/Meaning-Spin Model Second Edition/Revised (Dubuque, Iowa: KendallHunt, July 2013 edition) 102 pages. ISBN-10: 0757590578; ISBN-13: 978-0757590573 Product Dimensions: 7.2 × 9 inches $37.99

Author： Schaler Jeffrey  

Publisher： Springer Publishing Company

ISSN： 1046-1310

Source： Current Psychology, Vol.32, Iss.4, 2013-12, pp. : 366-373

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