Author: 张丽芳;宋桂华
Publisher: 北京交通大学出版社
Publication year: 2007
E-ISBN: 9787811230208
P-ISBN(Hardback): 9787811230208
Subject: F7 Trade Economy
Keyword: 贸易谈判---基本知识贸易谈判
Language: CHS
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实用商务谈判
Description
论述了谈判的基本原理-需要理论,分析了谈判的模式和类型,阐述了谈判的可行性研究、人员准备、计划制订、谈判过程及谈判协议的制订等各个环节。