Author: Zimmermann Holger
Publisher: De Gruyter
Publication year: 2014
E-ISBN: 9783110389845
P-ISBN(Paperback): 9783110323771
Subject:
Keyword: 信息与知识传播,经济计划与管理
Language: GER
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Description
This book offers practical guidelines to project directors in the publishing industry for managing organizational changes, introducing new business models, and implementing book projects. It describes every step of project development from launch to completion and helps readers to avoid pitfalls with instructions, checklists, and tips. The author presents a unique cross-section of examples for applying project management methods.