The Battle for Hearts and Minds in the High North: The USIA and American Cold War Propaganda in Sweden, 1952–1969

Copyright

Dedication

Contents

Foreword and Acknowledgements

Introduction

Analytical Framework: Hegemony and How to Define it

1 American Propaganda and the Working Class: The USIS and the Swedish Union and Labour Movement

Introduction

The USIS and Swedish Labour

USIS in Sweden in 1959

Propaganda and Co-production in the Social Democratic Newspaper Arbetet

The USIS and LO and ABF

The USIS and Swedish Labour during Kennedy/Murrow and LBJ/Marks

Swaying the Swedish Working Class

2 Freedom from the Press? The Americans, LO, and the Closing of Stockholms-Tidningen

Introduction

A Mounting Problem

The Americans and Stockholms-Tidningen

Corporatism, the ICFTU, Anti-Communism, and the CIA

Renewed Effort against LO’s Newspaper

Getting Rid of Vinde

The End

Plucking a Thorn from Everyone’s Side

3 American Propaganda and the Opinion-makers, Part I: The Placement of USIS Articles in the Swedish Press

Introduction

How American Propagandists Worked with Swedish Journalists

The USIS, Racial Segregation, and the Vietnam War: An Effort Doomed to Failure?

Sending Journalists on Propaganda Trips

Utilizing the USIS’ Propaganda

The Use of the USIS News Bulletin

Co-producing U.S. Hegemony by Grey- and Black-washing USIS Propaganda in the Swedish Press

Was Communist Propaganda in Sweden Any Different?

Co-opting the Swedish Press: The Power and Limits of Propaganda

4 American Propaganda and the Opinion-makers, Part II: The USIS and Swedish Radio and Television

Introduction

The USIS and Swedish Television

Propagandizing Swedish Television and Radio in the 1960s

Battling Communism and Promoting ‘Western’ Values

A New Focus

American Motion Picture Propaganda

The USIS Propaganda Effort in the Latter Half of the 1960s

Seducing the Swedes: Moving the Swedish TV and Radio Audiences

5 American Propaganda and the Swedish Educational Sector, Part I: The Fulbright Program, Cultural Exchanges, and Research Funding

Introduction

The Fulbright Program as a Tool of Hegemony

Sweden and American ‘High Culture’ Propaganda

Propaganda and Co-production in the Scientific Community: The U.S. Military’s Funding of Research in Sweden

Making Sweden a Part of NATO Infrastructure through Science Funding

American Sponsorship of Swedish Scientists in International and Historical Context

Sweden and the Atoms for Peace Campaign

Financing the Shift: The Enrollment of Swedish Academics and Scientists

6 American Propaganda and the Swedish Educational Sector, Part II: The USIS, Academic Exchanges, and American Studies in Sweden

Introduction

American Studies as Propaganda

American Lecturers in Sweden

The Salzburg Seminar in American Studies

Further Exchanges

Change through Exchange: Enhancing the Westward Drift in Academia

Conclusions: How the Swedish Hearts and Minds were Won by American Propagandists

Bibliography & Sources

Index