Dedication

Contents

Foreword

Preface

Acknowledgment

Chapter 1

e-Governance in India: An Analytical Perspective

Abstract

1. Introduction

2. Essence of e-Governance

3. e-Governance in India

4. Brighter Side of e-Governance

5. Darker Side of e-Governance

6. Recent Initiatives of Union Government

Some Cases from States

6.1. E-Connectivity of Prisons - A Case of Dhanbad

6.2. E-Connectivity of Prisons in Haryana

6.3. E-Challan – Case of Chennai and Bangalore

6.4. Mother Child Health Tracking System - A Case of Haryana

6.5. Computerization of Public Distribution System

7. Realty Check

Conclusion

References

Chapter 2

Rural Development and Information Technology: The Way Ahead

Abstract

Introduction

Rural Development and Rural Development Programmes

Challenges in Rural Development

ICT and Rural Development

Role and Applications of ICT in Development Programmes

ICT for Citizen Centric Services

Agricultural Goods Sales and Purchase Information System

Enhanced Decentralization

Climate and Water Resources

Health Care Facilities for Rural Areas though Telemedicine

Disaster Management in Rural Areas

Distance Learning Services for Rural People

Some Specialized ICT and e-Governance Services

Challenges of ICT in Rural Development

Unavailability of Electricity and High Cost ICTs Equipment

Low Literacy Levels and Lack of ICT Personnel

Lack of Telecommunications and Internet Services

Local Language Problem

Acceptance in Rural People

Conclusion

References

Chapter 3

Challenges to Implement e-Governance in Rural India

Abstract

1. Introduction

2. History of e-Governance in India

3. National Informatics Centre (NIC)

4. Models for e-Governance

5. Objectives of e-Governance

6. Need of e-Governance in Rural India

7. e-Governance Schemes in Rural India

8. Challenges for e-Governance Implementation

8.1. Technical Challenges

8.1.1. Interoperability

8.1.2. Secrecy and Safety

8.1.3. Multi Service Interactions

8.2. Organisational Challenges

8.2.1. Populace

8.2.2. Lack of Combined Services

8.2.3. Lack of Awareness in People

8.2.4. Variety of Languages

8.2.5. Literacy Rate and ICT Literacy

8.3. Economic Challenges

8.3.1. Cost

8.3.2. Maintenance of Electronic Devices

8.3.3. Low Per Capita Income

8.3.4. Limited Financial Resources

9. Suggestions

Conclusion

References

Chapter 4

Myths and Reality about e-Governance in Rural India: A Confirmatory Test

Abstract

1. Introduction

2. Review of Literature

3. District Profiles

Sikar

Churu

Karnal

Rewari

4. Description of Sample

5. Awareness about E-Services in Haryana

6. Awareness about E-Services in Rajasthan

7. Obstacles in Implementation of e-Governance

Conclusion

References

Chapter 5

Demystifying e-Governance in India: A Comparative Analysis with Developed and Developing Nations

1Assistant Professor in Political Science,

College of Arts, Science and Humanities,

Mody University of Science and Technology,

Lakshmangarh, Rajasthan

2Student- B.A. Second Year, Mody University,

Lakshmangarh, Rajasthan, India

Abstract

1. e-Governance in India: A Kaleidoscopic View

2. Schemes

3. Digital India: A New Wave of Transformation

4. Methodology

5. India’s Comparison with Five Permanent Members of UNSC

6. India’s Comparison with G-4 Countries

7. India’s Comparison with G-20 Countries

8. India’s Comparison with G-8 Countries

9. India’s Comparison with BRICS Nations

10. India’s Comparison with ASEAN Nations

11. Findings

12. Impediments of e-Governance in India

13. Suggestions

Conclusion

References

Chapter 6

Linkages between ICT and Poverty: A Paradigm Shift

Abstract

1. Introduction

2. ICT and GDP Growth Linkages: An International Perspective

3. ICT and GDP Growth Linkages: SAARC Experience

4. Indian Experience

5. The Importance of Telecommunication Sector in India

Conclusion

References

Chapter 7

Empirical Verification of ICT Efficacy on Macroeconomic Indicators

Abstract

1. Introduction

2. Review of Literature

3. Methodology

3.1. Objective of the Study

3.2. Hypothesis

3.3. Source of Data

3.4. Research Tools

4. The Model

5. Results and Discussion

Conclusion

Limitations

References

Chapter 8

Digital and Internet Marketing: Crucial Business Management Landscape

Abstract

1. Introduction

2. What Is Marketing and Digital Marketing?

2.1. Digital Marketing Transition

2.2. Web 1.0, Web 2.0 and Web 3.0

2.3. Social Media Interface

2.4. User Generated Content (UGC)

3. Internet Marketing

3.1. Digital Marketing

3.2. Conventional Marketing

3.3. Symbiotic Marketing

4. Importance of Internet/Digital Marketing

4.1. Track Conversions

4.2. Specific Targeting

4.3. Wide Reach

4.4. Economical and Cost Effective

4.5. Interactive in Design

4.6. Augments Customer Engagement and Trust Building

4.7. Online Branding

4.8. Increases Sales

4.9. Measurable

4.10. Accessibility

5. Forms of Internet and Digital Marketing

5.1. Search Engine Marketing

5.2. Email Marketing

5.3. Content Marketing

5.4. Social Marketing

5.5. Video Marketing

5.6. Article Marketing or Blogging

5.7. Affiliate Marketing

5.8. Digital and Internet Marketing Strategy

5.9. Important Considerations for Successful Digital and Internet Marketing

5.10. Opportunities for Digital and Internet Marketing

5.10.1. Direct Marketing

5.10.2. Online Advertising

5.10.3. Public Relations

5.11. Development of Digital and Internet Marketing Strategies

5.12. Building a Customer Base on the Internet

Conclusion

References

Chapter 9

e-Governance and Women in India: Assessing the Present, Looking to the Future

Abstract

1. Introduction

2. Access to Information through e-Governance

3. e-Governance and Implications

4. Initiatives by the Government

5. Problems

6. Roadmap

Conclusion

References

Chapter 10

A Case Study of Australian Model of e-Governance and Conceptualization of a Prototype for Rejuvenation of e-Governance in India

Abstract

1. Introduction

2. Review of Literature

3. Case Study of the Australian Model of e-Governance

3.1. Objectives and Strategies

1.1.1. Building capability

1.1.1.1. Improving the use of existing technology capability

1.1.1.2. Integrating technology and policy

1.1.1.3. Improving program delivery capability

1.1.1.4. Developing ICT workforce and skills

1.1.2. Enabling better services

1.1.2.1. Delivering easy to use online services

1.1.2.2. Greater use of personalized services

1.1.2.3. Simplifying government websites

1.1.2.4. Increase automation of services

1.1.3. Creating knowledge

1.1.3.1. Building business intelligence

1.1.3.2. Using location based information

1.1.3.3. Developing analytical tools

1.1.3.4. Releasing public sector information

1.1.4. Collaborating effectively

1.1.4.1. Strengthening external networks

1.1.4.2. Building collaboration across government

1.1.4.3. Creating the necessary channels

1.1.5. Investing optimally

1.1.5.1. Improving investment governance

1.1.5.2. Developing a portfolio approach

1.1.5.3. Extending coordinated procurement

1.1.5.4. Sharing computing resources and services

1.1.6. Encouraging innovation

1.1.6.1. Fostering innovation in ICT

1.1.6.2. Delivering better ICT- enabled services

1.1.6.3. Increasing awareness and early adoption

1.1.6.4. Adopting new and emerging technologies

4. Australian e-Governance Architecture (AGA)

4.1. Performance Reference Model (PRM)

4.2. Business Reference Model (BRM)

4.3. Service Reference Model (SRM)

4.4. Data Reference Model (DRM)

4.5. Technical Reference Model (TRM)

5. The Proposed Framework

6. The Prospects

Conclusion

References

Chapter 11

An Integrated Cloud Computing Based Framework for New Application and Deployment Model of e-Governance for Higher Education in India

Abstract

1. Introduction

2. Need of New Model

3. Why Cloud Computing?

4. Challenges with Traditional Infrastructure

5. Proposed Framework

Conclusion

References

Chapter 12

“Mobile Q”: A Tiny Step towards e-Governance in India

Abstract

Algorithm

Advantages of “Mobile Q”

Applications of “Mobile Q”

Challenges in Implementation of “Mobile Q”

Acknowledgment

References

Chapter 13

Legal Framework of e-Governance in India: Problems and Prospects

Abstract

1. Introduction

2. Objectives and Research Methodology

2.1. Objectives

2.2. Database and Research Methodology

3. e-Governance: Evolution and Goals

3.1. From Governance to e-Governance

3.2. Historical Growth of e-Governance in India

3.3. Perspective and Goals of e-Governance

4. Legal Framework of Governing the e- Governance in India

4.1. Policies Governing the e-Governance

4.2. Right to Information Act, 2005

4.3. Information Technology Act, 2000

4.4. Constitutional Framework

4.5. Judiciary on Good Governance to e- Governance

4.6. International Legal Frameworks

5. Problems in the Existing Legal Framework and Its Way out

5.1. The Administration of e-Governance in India Is Subject to Policy Decision Presently Subject to NeGP

5.2. Apart from the NeGP, Indian e-Governance Has Been Closely Associated with the Right to Information Because the Provisions of the Right to Information Act, 2005 Are Supplementary to the e-Governance

5.3. Information Technology Act, 2000 Is the Legislation Which Regulates the e-Governance in India in Its True Sense

5.4. In Fact, While Implementing the NeGP, Various Structural and Institutional Issues Have Already Arisen Which Clearly Call for a Statutory Mandate for Their Resolution

5.5. Another Major Setback to the e-Governance in India Is the Privacy Law

5.6. It Is Suggested That Legislature Should Act Promptly on the Recommendation of the Second Administrative Reforms Commission Report Submitted in December, 2008

Conclusion

References

Chapter 14

An e-Governance Step through Kisan Seva Kendra (KSK) towards Indian Rural Development: A Study of Need and Role of KSKs in Ghaziabad

Abstract

1. Introduction

2. Objectives and Research Methodology

2.1. Objectives of Study

2.2. Research Methodology

2.3. Collection of Secondary Data

2.4. Collection of Primary Data through Field Survey

2.5. Desk Research

2.6. Research Study

3. Subsidy Issues in India

4. Kisan Seva Kendra (KSK)

4.1. Services Provided by KSK

4.2. The Kisan Call Centre

5. Data Analysis and Result Discussion

Conclusion and Result Discussion

Suggestions

References

Editors’ Contact Information

Index