Description
Comprehensive coverage, real-world issues, and a focus on the practical aspects of health promotion
Health Promotion Programs combines theory and practice to deliver a comprehensive introduction to the planning, implementation, and evaluation of health promotion programs. Presenting an overview of best practices from schools, health care organizations, workplaces, and communities, this book offers clear, practical guidance with an emphasis on hands-on learning. This new second edition has been updated to include discussion on today's important issues, including health equity, the Affordable Care Act, big data, E-health, funding, legislation, financing, and more. New coverage includes programs for underserved priority populations at a geographically-diverse variety of sites, and new practice and discussion questions promote engagement on highly-relevant topics.
Public health is a critical aspect of any society, and health promotion programs play an important role. This book provides clear instruction, practical guidance, and multiple avenues to deeper investigation.
- Plan health promotion programs from the basis of health theory
- Gain in-depth insight on new issues and challenges in the field
- Apply what you're learning with hands-on activities
- Access digital learning aids and helpful templates, models, and suggestions
Designed to promote engagement and emphasize action, this book stresses the importance of doing as a vital part of learning—yet each step of the process is directly traceable to health theory, which provides a firm foundation to support a robust health promotion program. Health Promotion Programs is the essential introductory text for practical, real-world understanding.
Chapter
Part 1: Foundations of Health Promotion Programs
Chapter 1: What Are Health Promotion Programs?
Health, Health Promotion, and Health Promotion Programs
Historical Context for Health Promotion
Healthy People: A National Public-Private Partnership to Promote Health
Impact of the Patient Protection and Affordable Care Act on Health Promotion
Health Education and Health Promotion
Settings for Health Promotion Programs
Stakeholders in Health Promotion Programs
Health Promotion, Health Care, and eHealth
For Practice and Discussion
Chapter 2: Advancing Equity and Eliminating Health Disparities
Population Groups Experiencing Health Inequities and Disparities
Understanding Racial and Ethnic Differences in Health
Program Strategies to Achieve Health Equity and Eliminate Health Disparities Among Minorities
Engage Minority Groups and Communities Directly in Addressing Health Promotion Issues
For Practice and Discussion
Chapter 3: Theory in Health Promotion Programs
Theory in Health Promotion Programs
Foundational Theories/Models: Intrapersonal Level
Foundational Theories/Models: Interpersonal Level
Foundational Theories/Models: Population Level
Foundational Theories/Models Applied Across the Levels
Health Promotion Program Planning Models
Using Health Theories and Planning Models
For Practice and Discussion
Part 2: Planning Health Promotion Programs
Chapter 4: Assessing the Needs of Program Participants
Defining a Needs Assessment
Conducting a Health Needs Assessment
Promoting a Needs Assessment
Using Primary Data Methods and Tools
Using Secondary Data Methods and Tools
Reporting and Sharing the Findings
For Practice and Discussion
Chapter 5: Making Decisions to Create and Support a Program
Identifying a Mission Statement, Goals, and Objectives
Writing Program Objectives
Deciding on Program Interventions
Selecting Health Promotion Materials
Using Evidence-Based Interventions
Developing Effective Policies and Procedures
Transitioning to Program Implementation
For Practice and Discussion
Part 3: Implementing Health Promotion Programs
Chapter 6: Implementation Tools, Program Staff, and Budgets
From Program Planning to Action Planning
Using a Gantt Chart to Guide Implementation
Additional Implementation Planning Tools
Planning for Implementation Challenges
Hiring and Managing High-Quality Program Staff
Budgeting and Fiscal Management
For Practice and Discussion
Creating an Advocacy Agenda for a Program
Advocacy as a Professional Responsibility
Examples of Successful Health Policy Advocacy
Becoming Fluent in the Language of Advocacy
Forming Alliances and Partnerships for Advocacy
For Practice and Discussion
Chapter 8: Communicating Health Information Effectively
Communication in Health Promotion Programs
Developing a Communication Plan for a Site
Developing and Pretesting Concepts, Messages, and Materials
For Practice and Discussion
Chapter 9: Where Money Meets Mission: Developing and Increasing Program Funding
Sources of Program Funding
Funding Varies by Program Participants and Setting
Maintaining Relationships with Funders
Working with Board Members
For Practice and Discussion
Part 4: Evaluating and Sustaining Health Promotion Programs
Chapter 10: Evaluating Health Promotion Programs
Why Evaluate a Health Promotion Program?
Data Collection and Analysis
Implementing an Evaluation
For Practice and Discussion
Chapter 11: Big Data and Health Promotion Programs
Data Mining with Health Promotion Big Data
Big Data Enhances the Impact and Sustainability of Health Promotion Programs
Health Information Management and Health Informatics Professionals: Big Data Professional Fields
For Practice and Discussion
Chapter 12: Leadership for Change and Sustainability
Catalyzing and Mastering Change
Engaging Participants and Building Support
Networking, Outreach, and Referrals
Ensuring Competence Through Credentialing
Implementation Science to Improve Program Effectiveness
Enhancing Program Impact and Sustainability
For Practice and Discussion
Part 5: Health Promotion Programs in Diverse Settings
Chapter 13 Promoting Health in Schools and Universities
Rationale for Promoting Health in Schools and Universities
Evolving Role of Promoting Health in Schools and Universities
Current Role of Promoting Health: Preschool Through Postsecondary Schooling and Universities
For Practice and Discussion
Chapter 14: Patient-Centered Health Promotion Programs in Health Care Organizations
Historical Context and Evolution of Engaging Patients and Families in the Design and Delivery of Health Promotion Programs
Effective Programs in Health Care Organizations
Health Promotion Resources
Challenges for Programs in Health Care Organizations
For Practice and Discussion
Chapter 15: Health Promotion Programs in Workplace Settings
Workplace Health Promotion-A Brief History and Current Trends
Leading by Example: Workplace Success Stories
The Future of Workplace Health Promotion
Career Opportunities in Workplace Health Promotion
For Practice and Discussion
Chapter 16: Promoting Community Health: Local Health Departments and Community Health Organizations
Brief History of Community Health Organizations
Local Health Department Services
Community Health Organization Services
For Practice and Discussion
Health Promotion Programs
：From Theory to Practice
( Jossey-Bass Public Health )
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