Description
The second edition of this reference features more than 300 high-quality color illustrations to assist practicing veterinarians and veterinary students in identifying small animal ear diseases. It begins with a review of the science involved in diagnosing and treating ear disease, including the anatomy of the ear, examination techniques, and pathophysiology. Coverage also includes discussions of specific ear disease conditions, based on the standard ear disease classification scheme of predisposing factors, primary causes, and perpetuating factors. The consistent presentation of each disorder includes an introduction, color illustrations of the condition, description of diagnostic techniques, treatment options, suggested readings, and updated references.More than 300 high-quality images illustrate a variety of ear conditions to assist practitioners in practical diagnosis.A comprehensive chapter on marketing ear care and otitis therapy includes strategies for successfully integrating these services into practice to offer expanded patient services and increase profits.A chapter on diagnostic imaging provides the latest information on using imaging to diagnose small animal ear disease.An Ear Product Formulary in the appendix serves as a complete guide to products available for treating small animal ear diseases.6 new chapters covering: The microbiology of the ear of the dog and cat Laser ear surgery Cytology of the ear in health and disease Adverse food reactions Diseases that
Chapter
Chapter 2. Examination of the External Ear Canal
Skin Diseases Affecting the Ear
Chapter 3. Cytology and Histopathology of the Ear in Health and Disease
Chronic Inflammatory Otitis
Chapter 4. Diagnostic Imaging of the Ear
Positive Contrast Canalography
Magnetic Resonance Imaging (MRI)
Chapter 5. Primary Causes of Ear Disease
Chapter 6. Adverse Food Reactions (AFR)
Immunopathogenesis in Humans
Chapter 7. Factors that Predispose the Ear to Otitis Externa
Excessive Cerumen Production
Neoplasia of the Ear Canals
Chapter 8. Perpetuating Factors and Treatment of Otitis Externa
Flushing of the Ear Canal
Chapter 9. Microbiology of the Ear of the Dog and Cat
Chapter 10. Ceruminous Diseases of the Ear
Histopatholog y of the External Ear Canal
Etiolog y of Ceruminous Otitis
Disorders of Keratinization
Environmental and Conformational Causes of Ceruminous Otitis
Chapter 11. Failure of Epithelial Migration: Ceruminoliths
Failure of Epithelial Migration
Chapter 12. Diseases that Affect the Pinna
Cutaneous Adverse Drug Reaction
Dermatoses of the Ear Margin
Crusty and Scaly Dermatoses
Dermatoses of the Concave Pinna
Symmetrical Pinnal Alopecia
Chapter 13. Simple Diagnosis and Treatment of Pruritic Otitis
Clinical Treatment Trial for Pruritus
Analyzing the Results of the Trial
Chapter 14. Diagnosis and Treatment of Otitis Media
Evaluation of the Patient
Imaging of the Tympanic Bulla
Primary Otitis Media in Cats
Secondary Otitis Media in Dogs
Pathogenesis of Secondary Otitis Media
Microbiology of Otitis Media
Treatment of Otitis Media
Flushing and Suctioning the Bulla
Safe Drugs for the Tympanic Bulla
Bulla Infusion and Topical Therapy
The Use of Corticosteroids in Otitis Media
Chapter 15. Healing of the Ruptured Eardrum
Chapter 16. Inflammatory Polyps
Chapter 18. Otitis Interna and Vestibular Disease
Components of the Vestibulocochlear System
Diagnosis: Otitis Interna (Otitis Media/Interna)
Chapter 19. Laser Ear Surgery
A Comparison of CO2 and Diode Laser Energy
Specific Laser Therapy Goals
Treatment of Aural Hematomas
Ceruminous Gland Hyperplasia
Laser Polypectomy (Aural Tumor Removal)
Lateral Ear Canal Resection and Ear Canal Ablation
Cosmetic and Therapeutic Otoplasty
Chapter 20. Marketing Ear Service
What Is Marketing, Anyway?
Specific Strategies for Successfully Marketing Preventive and Therapeutic Ear Care
Appendix Ear Product
Formulary
Active Ingredients of Ear Products, Listed by Function
Ear Products Listed by Trade Names
Ear Cleaners, Listed by Trade Name