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Publisher: Sage Publications Ltd
Publication year: 2000
E-ISBN: 9781412973618
P-ISBN(Paperback): 9780761912866
Subject: C912.3 Social relations, social thought.
Keyword: 商品销售,贸易经济
Language: ENG
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Description
The Handbook of Public Relations offers a comprehensive and detailed examination of the field. It gives scholars, practitioners, and students a solid review of the status of the scholarly literature, stressing the role that public relations can play in building relationship between organizations, markets, audiences, and publics.
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