Description
The essential companion to the book that revolutionized entrepreneurship
Disciplined Entrepreneurship Workbook provides a practical manual for working the 24-step framework presented in Disciplined Entrepreneurship. Unlocking key lessons and breaking down the steps, this book helps you delve deeper into the framework to get your business up and running with a greater chance for success. You'll find the tools you need to sharpen your instinct, engage your creativity, work through hardship, and give the people what they want—even if they don't yet know that they want it. Real-world examples illustrate the framework in action, and case studies highlight critical points that can make or break you when your goal is on the line. Exercises and assessments help you nail down your strengths, while pointing out areas that could benefit from reinforcement—because when it comes to your business, "good enough" isn't good enough—better is always better.
Disciplined Entrepreneurship transformed the way that professionals think about starting a company, and this book helps you dig into the proven framework to make your business dreams a reality.
- Delve deeper into the 24 steps to success
- Innovate, persevere, and create the product people want
- Internalize lessons learned from real-world entrepreneurs
- Test your understanding with exercises and case studies
The book also includes new material on topics the author has found to be extremely useful in getting the most value out of the framework including Primary Market Research, Windows of Opportunity and Triggers. The book also introduces the Disciplined Entrepreneurship Canvas to track your progress on this journey.
Starting a company is a serious undertaking, with plenty of risk and sacrifice to go around—so why not minimize the risk and make the outcome worth the sacrifice? Author Bill Aulet's 24-step framework is proven to build a successful business; the key is in how well you implement it. Disciplined Entrepreneurship Workbook helps you master the skills, tools, and mindset you need to get on your path to success.
Chapter
Hybrid Idea: Mix of Market Pull and Technology Push
Step 1 Market Segmentation
What Is Step 1, Market Segmentation?
Why Do We Do This Step, and Why Do We Do It Now?
Part 1C: Primary Market Research and Market Segmentation Matrix Version 1.0
Team Composition and Dynamics
Bonus Topic A Practical Guide to Primary Market Research
What Is Primary Market Research?
The Goal of Primary Market Research
The Five Biggest Obstacles to Good Primary Market Research
Tools of Primary Market Research
Step 2 Select a Beachhead Market
What Is Step 2, Select a Beachhead Market?
Why Do We Do This Step, and Why Do We Do It Now?
General Exercises to Understand Concept
Decision for Team to Sign Off on the Beachhead Market
Step 3 Build an End User Profile for the Beachhead Market
What Is Step 3, Build an End User Profile for the Beachhead Market?
Why Do We Do This Step, and Why Do We Do It Now?
General Exercises to Understand Concept
Step 4 Estimate the Total Addressable Market (TAM) for the Beachhead Market
What Is Step 4, Estimate the Total Addressable Market (TAM ) for the Beachhead Market?
Why Do We Do This Step, and Why Do We Do It Now?
Other Important Considerations for TAM
General Exercises to Understand Concept
Advanced Topics: Bottom‐Up TAM Analysis
Step 5 Profile the Persona for the Beachhead Market
What Is Step 5, Profile the Persona for the Beachhead Market?
Why Do We Do This Step, and Why Do We Do It Now?
General Exercises to Understand Concept
Advanced Topic: Persona Profiles for Multisided End User Market
Step 6 Full Life Cycle Use Case
What Is Step 6, Full Life Cycle Use Case?
Why Do We Do This Step, and Why Do We Do It Now?
General Exercises to Understand Concept
Step 7 High-Level Product Specification
What Is Step 7, High-Level Product Specification?
Why Do We Do This Step, and Why Do We Do It Now?
General Exercises to Understand Concept
Advanced Topic: High-Level Product Brochure
Step 8 Quantify the Value Proposition
What Is Step 8, Quantify the Value Proposition?
Why Do We Do This Step, and Why Do We Do It Now?
General Exercises to Understand Concept
Step 9 Identify Your Next 10 Customers
What Is Step 9, Identify Your Next 10 Customers?
Why Do We Do This Step, and Why Do We Do It Now?
General Exercises to Understand Concept
What Is Step 10, Define Your Core?
Why Do We Do This Step, and Why Do We Do It Now?
General Exercise to Understand Concept
Step 11 Chart Your Competitive Position
What Is Step 11, Chart Your Competitive Position?
Why Do We Do This Step, and Why Do We Do It Now?
General Exercise to Understand Concept
Step 12 Determine the Customer’s Decision-Making Unit (DMU)
What Is Step 12, Determine the Customer’s Decision-Making Unit (DMU)?
Why Do We Do This Step, and Why Do We Do It Now?
General Exercises to Understand Concept
Step 13 Map the Process to Acquire a Paying Customer
What Is Step 13, Map the Process to Acquire a Paying Customer?
Why Do We Do This Step, and Why Do We Do It Now?
General Exercises to Understand Concept
Bonus Topic Windows of Opportunity and Triggers
What Are Windows of OPPORTUNITY and Triggers?
Why Are They Important and Why Now?
General Exercises to Understand Concept
Step 14 Estimate the Total Addressable Market (TAM) Size for Follow-on Markets
What Is Step 14, Estimate the Total Addressable Market (TAM ) Size for Follow-on Markets?
Why Do We Do This Step, and Why Do We Do It Now?
General Exercises to Understand Concept
Step 15 Design a Business Model
What Is Step 15, Design a Business Model?
Why Do We Do This Step, and Why Do We Do It Now?
General Exercises to Understand Concept
Step 16 Set Your Pricing Framework
What Is Step 16, Set Your Pricing Framework?
Why Do We Do This Step, and Why Do We Do It Now?
General Exercises to Understand Concept
Step 17 Estimate the Lifetime Value (LTV) of an Acquired Customer
What Is Step 17, Estimate the Lifetime Value of an Acquired Customer?
Why Do We Do This Step, and Why Do We Do It Now?
General Exercises to Understand Concept
Step 18 Map the Sales Process to Acquire a Customer
What Is Step 18, Map the Sales Process to Acquire a Customer?
Why Do We Do This Step, and Why Do We Do It Now?
General Exercises to Understand Concept
Step 19 Estimate the Cost of Customer Acquisition (COCA)
What Is Step 19, Estimate the Cost of Customer Acquisition (COCA)?
Why Do We Do This Step, and Why Do We Do It Now?
General Exercises to Understand Concept
Step 20 Identify Key Assumptions
What Is Step 20, Identify Key Assumptions?
Why Do We Do This Step, and Why Do We Do It Now?
General Exercises to Understand Concept
Step 21 Test Key Assumptions
What Is Step 21, Test Key Assumptions?
Why Do We Do This Step, and Why Do We Do It Now?
General Exercise to Understand Concept
Step 22 Define the Minimum Viable Business Product (MVBP)
What Is Step 22, Define the Minimum Viable Business Product (MVBP)?
Why Do We Do This Step, and Why Do We Do It Now?
General Exercise to Understand Concept
Step 23 Show That “The Dogs Will Eat the Dog Food”
What Is Step 23, Show That “The Dogs Will Eat the Dog Food”?
Why Do We Do This Step, and Why Do We Do It Now?
General Exercise to Understand Concept
Step 24 Develop a Product Plan
What Is Step 24, Develop a Product Plan?
Why Do We Do This Step, and Why Do We Do It Now?
General Exercises to Understand Concept
What Is Missing in the 24 Steps?
Disciplined Entrepreneurship Workbook
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