Contents

Preface

Acknowledgements

Part I. Introduction

Current Issues in China Domestic Tourism

Abstract

1.1. Background of the Development of China’s Domestic Tourism

1.1.1. Domestic Tourism Overview

1.1.2. Domestic Tourism Industry

1.2. Domestic Tourism Market

1.3. Domestic Tourism Expenditure

1.3.1. Domestic Tourism Expenditure Overview

1.3.2. Domestic Tourism Consumption Structure

1.3.3. Domestic Tourism Consumption Trend

1.4. Domestic Tourism Market Share

1.4.1. Tourists Numbers

1.4.2. Destination Income

1.5. Domestic Tourism Development Challenge Issues

References

The Development and Trends of China Outbound Tourism

Abstract

2.1. Introduction

2.2. A Brief History of Out Bound Tourism in China

2.3. The Spatial Development of China Outbound Tourism

2.3.1. Hong Kong and Macau Tourism

2.3.2. Border Tourism

2.3.3. Abroad Tourism

2.4. Outbound Travel Related Polices

2.4.1. The Approved Destination Status Destinations

2.5. Chinese Outbound Tourists' Consumption

2.5.1. Chinese Outbound Tourists' Consumption Expenditures

2.5.2. Chinese Outbound Tourists' Consumption Decision

2.5.2.1. Destination Choice

2.5.2.2. Ways Of Outbound Travel and Purchase Channels

2.5.2.3. Transportation Decisions

2.5.2.4. Accommodation Decisions

2.5.2.5. Shopping Decisions

References

China Tourism Policy Development Issues

Abstract

3.1. Tourism Policy

3.2. Chinese Outbound Tourism Policy

3.3. The Changes of China Tourism Policy

3.4. The Stage of Development of China Tourism Policy

3.4.1. The Stage of Starting Development of China Tourism Industry (1978-1991)

3.4.2. Stage of Growth Development of China Tourism Industry (1992-1997)

3.4.3. Stage of Expanding Development of China Tourism Industry (1998-2008)

3.4.4. The Stage of Comprehensive Development of China Tourism Industry (2009-Present)

3.5. Conclusion

References

The Effect of Urbanization on Tourism Industry in China

Abstract

4.1. Global Urbanization

4.2. Urbanization in China

4.3. Tourism Development and Urbanization in China

4.4. The Relationship between Urbanization and Tourism Development

4.5. The Positive Effects of Urbanization to the Tourism Industry

4.6. The Negative Effects of Urbanization on the Tourism Industry

4.7. Conclusion and Future Research

References

Social Impacts of Tourism Development in China

Abstract

5.1. Introduction

5.2. Dimensions of Social Impacts of Tourism on Destination Residents

5.3. Dimensions of Social Impacts of Tourism on the Tourist

5.4. Dimensions of Social Impacts of Tourism on Tourist-Resident Relationships

5.5. Sophistication of China’s Outbound Market

5.6. Social Features of Chinese Outbound Tourists

5.7. Conclusion and Future Research

References

Part II. Case Studies

Regional Hotel Development under Urbanization in China

Abstract

6.1. Background

6.2. Literature Review

6.2.1. Hotel Development and Regional Inequalities in China

6.2.2. Urbanization and Regional Inequalities in Guangdong

6.3. Variables and Empirical Measurement

6.4. Research Method

6.5. Results

6.5.1. Descriptive Statistics Results

6.5.2. Regression Statistics Results

6.6. Discussion

6.7. Research Limitations and Future Research

References

The Media Strategies to Improve Destination Image: A Case Study of China

Abstract

7.1. Introduction

7.2. Place Marketing

7.3. Place Image and the Role of Media

7.4. Media Strategy Management

7.4.1. Dealing with Negative Images of Tourist Destinations

7.5. The Case Study Using the Multi-Step Model for Altering Place Image

7.5.1. Preliminary Analysis

7.5.2. Choosing media Strategies

7.5.3. Execution

7.5.3.1. Traditional Media

7.5.3.2. Social Media

7.6. Discussion and Conclusion

References

About the Authors

Index

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