Cover

Title Page

Copyright

Preface

ABOUT THE AUTHORS

Case Studies

Preparing an Effective Case Analysis

Case 1 Adobe Systems Incorporated

Case 2 Apple Inc.:Keeping the “i”in“Innovation”

Case 3 AT&T:Another Century of Innovation?

Case 4 Finding the Best Buy

Case 5 Chipotle:The Challenges of Integrity

Case 6 Coinstar:A Sleeping Giant Awakens

Case 7 Domino's Pizza:A Case Study in Organizational Evolution

Case 8 Dr Pepper Snapple Group 2011:Fighting to Prosper in a Highly Competitive Market

Case 9 Ford Motor Company,Staying“Ford Tough”

Case 10 Google

Case 11 Developing Global Teams to Meet Twenty-First Century Challenges at W.L.Gore & Associates

Case 12 Herman Miller:A Case of Reinvention and Renewal

Case 13 Luck Companies:Igniting Human Potential

Case 14 McDonald's:From Big Mac to P'tit Plaisir

Case 15 CIBC Mellon:Managing a Cross-Border Joint Venture

Case 16 MGM Resorts International

Case 17 Microsoft Corp

Case 18 The Movie Exhibition Industry:2011

Case 19 Navistar:Can It Keep On Truckin'?

Case 20 Netflix

Case 21 Porsche

Case 22 Rite Aid Corporation

Case 23 Reynolds American Inc

Case 24 The Entrepreneurs at Twitter:Building a Brand,a Social Tool or a Tech Powerhouse?

Case 25 The Ultimate Fighting Championship and Cultural Viability

Case 26 Under Armour:Working to Stay on Top of Its Game

Case 27 Union Pacific Corporation

Case 28 Valeant Pharmaceuticals International,Inc

Case 29 Victory:The New American Motorcycle Celebrates Its First Decade on the Road

Case 30 Zipcar:The Future of Transportation?