Contemporary Marketing
( MKT )
Publication series ：MKT
Author： Louis E. Boone;David L. Kurtz
Publisher： Cengage
Publication year： 2013
E-ISBN: 9781133815891
P-ISBN(Paperback): 9781111579715
Subject： F713.50 Marketing
Keyword： 商品销售,贸易经济,经济学
Language： ENG
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Description
CONTEMPORARY MARKETING has proven edition-to-edition to be the premier teaching and learning solution for the Principles of Marketing course. This bestseller only grows stronger with each groundbreaking new edition, building on past milestones with exciting new innovations. The all-new 2013 UPDATE continues the Boone and Kurtz tradition of delivering the most technologically advanced, student-friendly, instructor-supported text available. Current, relevant, and cutting-edge, CONTEMPORARY MARKETING truly remains in a class by itself.教学资源：PPT、教师手册、题库、Assurance of Learning Review、Media Guide、Resource Integration Guide。 教学资源目前仅能提供给老师，获取方式如下： 1. 邮箱获取：将教辅需求发邮件至asia.infochina@cengage.com 2. 电话获取：010-83435111 3. 微信获取：关注我们的公众号，会由客服人员答疑解惑 公众号名称：圣智教育服务中心 微信号：Cengage_Learning 4. QQ获取：加入我们的QQ群 群名称：圣智教育服务中心 群号：658668132
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