Corporate Entrepreneurship and Innovation
：Entrepreneurial Development within Organizations
( MGT )
Publication subTitle ：Entrepreneurial Development within Organizations
Publication series ：MGT
Author： Michael H. Morris;Donald F. Kuratko;Jeffrey G. Covin
Publisher： Cengage
Publication year： 2011
E-ISBN: 9781133456797
P-ISBN(Paperback): 9780538478922
Subject： F270 Economic theory and method
Keyword： 管理学,经济计划与管理
Language： ENG
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Description
CORPORATE ENTREPRENEURSHIP & INNOVATION is a comprehensive, one-of-a-kind text for the emerging business arena of entrepreneurship and innovation. Built on years of research and experience, this unique text employs a clear and informative how-to approach and features sections and chapters organized according to a summary model of the corporate entrepreneurship process. A professional format and look make the text especially appealing and appropriate for sophisticated readers and experienced business professionals. This groundbreaking text fulfills a real business need, because many executives consider entrepreneurial behavior a key to sustaining their companies' competitive advantage, but few possess genuine knowledge of the subject or understand how to apply it. The Third Edition of CORPORATE ENTREPRENEURSHIP & INNOVATION provides detailed, actionable answers to the "what," "how," "where," and "who" questions surrounding corporate entrepreneurship in today’s dynamic business environment.教学资源：PPT、Entrepreneurial Audits。 教学资源目前仅能提供给老师，获取方式如下： 1. 邮箱获取：将教辅需求发邮件至asia.infochina@cengage.com 2. 电话获取：010-83435111 3. 微信获取：关注我们的公众号，会由客服人员答疑解惑 公众号名称：圣智教育服务中心 微信号：Cengage_Learning 4. QQ获取：加入我们的QQ群 群名称：圣智教育服务中心 群号：658668132
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