Practical Management Science
( BST )
Publication series ：BST
Author： Wayne L. Winston;S. Christian Albright
Publisher： Cengage
Publication year： 2016
E-ISBN: 9781305801257
P-ISBN(Paperback): 9781305250901
Subject： C93 Management
Keyword： 经济计划与管理
Language： ENG
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Description
Geared entirely to Excel 2013, PRACTICAL MANAGEMENT SCIENCE, 5e helps students understand and take full advantage of the power of spreadsheet modeling. It integrates modeling into all functional areas of business--finance, marketing, operations management--using real examples and real data. Emphasizing applied, relevant learning, the text presents just the right amount of theory to ensure students understand the foundation of the topic, followed by exercises that give them practical, hands-on experience with the methodologies. It focuses on modeling over algebraic formulations and memorization of particular models. The Fifth Edition includes the latest changes in the accompanying @RISK and PrecisionTree add-ins, incorporates "BigPicture" diagrams of spreadsheet models into the optimization chapters, and provides new and updated cases throughout. The online Chapter 16: Multiobjective Decision Making is now more conceptual, while Chapter 9: Decision Making Under Uncertainty extends a single "new product decisions" example throughout the chapter. In addition almost 30 new tutorial videos explain concepts and work through examples.教学资源：PPT、教师手册、题库、Author's Website、 Case Files、 Example Files、 Excel Tutorial File、 Palisade DecisionTools Suite、 Problem Files、 SolverTable Add-in、 Tutorial Videos、 Web Chapter。 教学资源目前仅能提供给老师，获取方式如下： 1. 邮箱获取：将教辅需求发邮件至asia.infochina@cengage.com 2. 电话获取：010-83435111 3. 微信获取：关注我们的公众号，会由客服人员答疑解惑 公众号名称：圣智教育服务中心 微信号：Cengage_Learning 4. QQ获取：加入我们的QQ群 群名称：圣智教
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