Services Marketing
：Concepts,Strategies, & Cases
( MKT )
Publication subTitle ：Concepts,Strategies, & Cases
Publication series ：MKT
Author： K. Douglas Hoffman;John E.G. Bateson
Publisher： Cengage
Publication year： 2011
E-ISBN: 9781133464921
P-ISBN(Paperback): 9781439039397
Subject： F719 服务业
Keyword： 商品销售,贸易经济,经济学
Language： ENG
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Description
Hoffman and Bateson's SERVICES MARKETING: CONCEPTS, STRATEGIES, AND CASES examines the use of services marketing as a competitive tool from a uniquely broad perspective. The text explores services marketing not only as an essential focus for service firms, but also as a source of competitive advantage for companies that market tangible products. As a result, real-world examples throughout the text feature a wide array of businesses representing a variety of industries both within and beyond the nine service economy supersectors: education and health services, financial activities, government, information, leisure and hospitality, professional and business services, transportation and utilities, wholesale and retail trade, and "other services." The Fourth Edition of this proven text draws on cutting-edge data to cover important current issues such as business-to-business services, technology, and the global market, giving students valuable insights and skills to help them succeed in today's business environment. The text also maintains its popular, reader-friendly style and the streamlined structure that makes it perfect for courses of all types within both semester and quarter schedules.教学资源：PPT、教师手册、题库、Case Notes、Interactive Quiz、Final Exam、Youtube Video Library。 教学资源目前仅能提供给老师，获取方式如下： 1. 邮箱获取：将教辅需求发邮件至asia.infochina@cengage.com 2. 电话获取：010-83435111 3. 微信获取：关注我们的公众号，会由客服人员答疑解惑 公众号名称：圣智教育服务中心 微信号：Cengage_Learning 4. QQ获取：加入我们的QQ群 群名称：圣智教育服务中心 群号：658668132
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