Research Methods for the Behavioral
( PSP )
Publication series ：PSP
Author： Frederick J Gravetter;Lori-Ann B. Forzano
Publisher： Cengage
Publication year： 2016
E-ISBN: 9781305543959
P-ISBN(Paperback): 9781305104136
Subject： B841 心理学研究方法
Keyword： 心理学,教学理论
Language： ENG
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Description
In RESEARCH METHODS FOR THE BEHAVIORAL SCIENCES, Fifth Edition, bestselling statistics author Fredrick J Gravetter and co-author Lori-Ann B. Forzano help students see how interesting and exciting experimental and nonexperimental research can be. Inviting and conversational, the text leads students through the research process from start to finish. It begins with tips and strategies for generating research ideas, moves to selecting measures and participants, and then offers an examination of research strategy and design. This step-by-step approach emphasizes the decisions researchers must make at each stage of the process. The authors avoid a "cookbook" presentation by linking terminology with applied concepts; their "lecture in a book" style makes the text accessible to students by emphasizing discussion and explanation of topics. Each chapter ends with a set of student exercises and activities. Examples and content throughout the book reflect the most current APA guidelines.教学资源：PPT、教师手册、题库、Data Sets。 教学资源目前仅能提供给老师，获取方式如下： 1. 邮箱获取：将教辅需求发邮件至asia.infochina@cengage.com 2. 电话获取：010-83435111 3. 微信获取：关注我们的公众号，会由客服人员答疑解惑 公众号名称：圣智教育服务中心 微信号：Cengage_Learning 4. QQ获取：加入我们的QQ群 群名称：圣智教育服务中心 群号：658668132
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