Publication series :MGT
Author: Jeffrey S. Harrison;Caron H. St. John
Publisher: Cengage
Publication year: 2010
E-ISBN: 9781133458494
P-ISBN(Paperback): 9781439080467
Subject: C935 management and control plan
Keyword: 管理学,经济计划与管理
Language: ENG
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Description
Introduce the most important theories and views in strategic management today using this concise, yet complete, text. Harrison/St. John's FOUNDATIONS IN STRATEGIC MANAGEMENT, Fifth Edition, addresses the most recent changes in today's business environment, including many topics that other strategic management texts often miss. This valuable text builds on a traditional theoretical foundation by using engaging examples from many of today's leading firms to demonstrate principles and applications. This edition now highlights strategizing in the global arena and the contemporary challenges of increased globalization while offering more focused coverage of the increasingly important topic of ethics. The authors have refined this edition's streamlined content to correspond closely with the way you teach, while providing the flexibility for you to customize your course to the needs of your students with additional exercises or readings. The book thoroughly addresses the traditional economic process model and the resource-based model, as well as the stakeholder theory. Rely on FOUNDATIONS IN STRATEGIC MANAGEMENT, Fifth Edition, to offer an indispensable resource that your students need for immediate and long-term success in strategic management.教学资源:PPT、教师手册、题库。 教学资源目前仅能提供给老师,获取方式如下: 1. 邮箱获取:将教辅需求发邮件至asia.infochina@cengage.com 2. 电话获取:010-83435111 3. 微信获取:关注我们的公众号,会由客服人员答疑解惑 公众号名称:圣智教育服务中心 微信号:Cengage_Learning 4. QQ获取:加入我们的QQ群 群名称:圣智教育服务中心 群号:658668132
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