Basic Marketing Research
：Customer Insights and Managerial Action
( MKT )
Publication subTitle ：Customer Insights and Managerial Action
Publication series ：MKT
Author： Gilbert A. Churchill;Tom J. Brown;Tracy A. Suter
Publisher： Cengage
Publication year： 2014
E-ISBN: 9781305173392
P-ISBN(Paperback): 9781133188544
Subject： F713.52 market investigation
Keyword： 商品销售,贸易经济
Language： ENG
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Description
Non HEOA compliant Basic Marketing Research: Customer Insights and Managerial Action, 8th edition, provides an introductory look at marketing research for undergraduate students, managerially-oriented graduate students, or anyone who wants an appreciation of the marketing research process.教学资源：PPT、教师手册、题库、Chapter Quiz、Video Guide、Data、Final Reserch Presentation: Avery Fitness Center、Research Process Flowchart、Student Cases。 教学资源目前仅能提供给老师，获取方式如下： 1. 邮箱获取：将教辅需求发邮件至asia.infochina@cengage.com 2. 电话获取：010-83435111 3. 微信获取：关注我们的公众号，会由客服人员答疑解惑 公众号名称：圣智教育服务中心 微信号：Cengage_Learning 4. QQ获取：加入我们的QQ群 群名称：圣智教育服务中心 群号：658668132
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