Media Effects Research
：A Basic Overview
( COM )
Publication subTitle ：A Basic Overview
Publication series ：COM
Author： Glenn G. Sparks
Publisher： Cengage
Publication year： 2016
E-ISBN: 9781305689602
P-ISBN(Paperback): 9781305077478
Subject： F0 Economics;F4 Industrial Economy;G2 Dissemination of Information and Knowledge;H0 Linguistics
Keyword： 语言学,教学理论,信息与知识传播,工业经济,贸易经济,经济学
Language： ENG
Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.
Description
Packed with current examples and the latest research available, MEDIA EFFECTS RESEARCH: A BASIC OVERVIEW, 5e, provides students with a comprehensive introduction to the study of mass media's effects on society. Through an engaging personal narrative style, the author presents media theories in the context of fascinating research findings. Students gain a clear understanding of how the effects of mass media are measured and what the latest research has concluded about media's influence on our lives. Completely up to date, the Fifth Edition offers new coverage of electronic media's effects on sleep displacement, TV viewing and obesity research, media violence, emotions in cooperative video game play, first- vs. second-order cultivation, agenda-setting theory research, new media's effects on imitative suicides, Internet use statistics, screen time and face-to-face interaction, multitasking, and much more. It also features a new 2-color interior, 90 new research citations, and 36 new Questions to Focus Your Attention. In addition, 19 all-new Study Boxes give students an in-depth look at media effects information in real-world practice.教学资源：题库。 教学资源目前仅能提供给老师，获取方式如下： 1. 邮箱获取：将教辅需求发邮件至asia.infochina@cengage.com 2. 电话获取：010-83435111 3. 微信获取：关注我们的公众号，会由客服人员答疑解惑 公众号名称：圣智教育服务中心 微信号：Cengage_Learning 4. QQ获取：加入我们的QQ群 群名称：圣智教育服务中心 群号：658668132
Chapter