Handbook of Business Communication ：Linguistic Approaches ( Handbooks of Applied Linguistics HAL )

Publication subTitle ：Linguistic Approaches

Publication series ：Handbooks of Applied Linguistics HAL

Author： Mautner Gerlinde;Rainer Franz  

Publisher： De Gruyter‎

Publication year： 2017

E-ISBN: 9781614514862

P-ISBN(Paperback): 9781614516835

Subject： H315 Writing, Rhetoric

Keyword： 语言学

Language： ENG

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Description

The Handbooks of Applied Linguistics provide a state-of-the-art description of established and emerging areas of Applied Linguistics. Each volume gives an overview of the field, explains the most important traditions and their findings, identifies the gaps in current research, and gives perspectives for future directions.

Chapter

Preface to the Handbooks of Applied Linguistics Series

Acknowledgements

Table of contents

I. Introduction

1. Editors’ introduction

2. The history of the language of economics and business

II. Genres and media

3. Genres in the business context: An introduction

4. Business presentations

5. Business negotiations

6. Business meetings

7. Sales talk and sales training

8. From business letters to email and mobile communication

9. Company websites

10. The annual report

III. Foreign languages and culture

11. Intercultural business communication: A linguistic approach

12. Multilingualism in business: Language needs

13. Multilingualism in business: Language policies and practices

14. English as a lingua franca in international business contexts: Pedagogical implications for the teaching of English for Specific Business Purposes

15. Teaching and learning foreign business languages

16. New media in teaching and learning business languages

IV. Lexical phenomena

17. The structure of economic and business terms

18. Metaphor, metonymy, and euphemism in the language of economics and business

19. Language planning and linguistic purism in the business domain

20. The language of marketing

21. The language of accounting

22. Proper names in business

23. Business lexicography

24. Corpora and corpus linguistic approaches to studying business language

V. Building bridges across disciplines

25. Organizational discourse

26. Spoken workplace discourse

27. Corporate language and design

28. The risks of using standardized text modules as communication vehicles

Subject index

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