Media, Markets, and Democracy ( Communication, Society and Politics )

Publication series :Communication, Society and Politics

Author: C. Edwin Baker  

Publisher: Cambridge University Press‎

Publication year: 2001

E-ISBN: 9780511028700

P-ISBN(Paperback): 9780521804356

Subject: C91 Sociology

Keyword: 社会学

Language: ENG

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Media, Markets, and Democracy

Description

Government interventions in media markets are often criticized for preventing audiences from getting the media products they want. A free press is often asserted to be essential for democracy. The first point is incorrect and the second is inadequate as a policy guide. Part I of this book shows that unique aspects of media products prevent markets from providing for audience desires. Part II shows that four prominent, but different, theories of democracy lead to different conceptions of good journalistic practice, media policy, and proper constitutional principles. Part II makes clear that the choice among democratic theories is crucial for understanding what should be meant by free press. Part III explores international free trade in media products. Contrary to the dominant American position, it shows that Parts I and II's economic and democratic theory justify deviations from free trade in media products.

Chapter

ADVERTISING-SUPPORTED MEDIA

RUINOUS COMPETITION: TOO MANY PRODUCTS, TOO MUCH FAKE DIVERSITY

A SOLUTION AND NEW PROBLEM: PRICE DISCRIMINATION

CHAPTER 3 The Problem of Externalities

THE CATALOG

THE QUALITY OF PUBLIC OPINION AND POLITI AL PARTICIPATION

AUDIENCE MEMBERS’ INTERACTIONS WITH OTHER PEOPLE

AUDIENCE MEMBERS’ IMPACT ON CULTURAL PRODUCTS AVAILABLE TO OTHERS

EXPOSING AND DETERRING ABUSES OF POWER

OTHER BEHAVIORAL RESPONSES TO THE POSSIBILITY OF MEDIA EXPOSURE

NONPAYING RECIPIENTS

POSITIVE BENEFITS TO PEOPLE OR ENTITIES WANTING THEIR MESSAGE SPREAD

MESSAGES’ NEGATIVE EFFECTS ON THOSE WHO DO NOT WANT THE ATTENTION

GAINS OR LOSSES TO MEDIA SOURCES

COSTS IMPOSED OR BENEFITS CREATED BY INFORMATION-GATHERING TECHNIQUES

CHAPTER 4 The Market as a Measure of Preferences

COMMODIFICATION

DISTRIBUTION

PRINCIPLES OF DISTRIBUTION

MEANING OF EQUALITY IN THE MEDIA CONTEXT

IDENTIFYING PREFERENCES

WHICH EXPRESSION OF PREFERENCES?

PREFERENCES ABOUT PREFERENCES

MARKET-GENERATED PREFERENCES

CHAPTER 5 Where To? Policy Responses

RESPONSES TO POLITICAL EXTERNALITIES

RESPONSES TO OTHER EXTERNALITIES

POLICY SUMMARY

PART II Serving Citizens

CHAPTER 6 Different Democracies and Their Media

ELITIST DEMOCRACY

LIBERAL PLURALISM OR INTEREST-GROUP DEMOCRACY

REPUBLICAN DEMOCRACY

COMPLEX DEMOCRACY

PARTICIPATORY THEORIES’ IDEAL MEDIA

CHAPTER 7 Journalistic Ideals

SOCIAL RESPONSIBILITY

PUBLIC JOURNALISM

CHAPTER 8 Fears and Responsive Policies

PERSPECTIVE OF ELITE DEMOCRACY

PERSPECTIVE OF REPUBLICAN DEMOCRACY

PERSPECTIVE OF LIBERAL PLURALIST DEMOCRACY

INADEQUATE PLURALISM

CORRUPT SEGMENTATION

POLICY

PERSPECTIVE OF COMPLEX DEMOCRACY

CHAPTER 9 Constitutional Implications

PART III An Illustration: International Trade

CHAPTER 10 Trade and Economics

PUBLIC GOODS AND MONOPOLISTIC COMPETITION

EXTERNALITIES

NONMARKET MEASURES OF PREFERENCES

CHAPTER 11 Trade, Culture, and Democracy

MAINTAINING DEMOCRATIC DISCRETION

CULTURE

AN INTERNATIONAL PUBLIC SPHERE?

WEAK PROTECTIONISM AND HUMAN RIGHTS

TRADE AND PRINCIPLE

Conclusion

POSTSCRIPT The Internet and Digital Technologies

CONTENT CREATION

ACCESSIBILITY TO SPEAKERS AND AUDIENCES

COMMUNICATION-ORIENTED SOCIAL PRACTICES

Notes

PREFACE

PART I

CHAPTER 1

CHAPTER 2

CHAPTER 3

CHAPTER 4

CHAPTER 5

PART II

CHAPTER 6

CHAPTER 7

CHAPTER 8

CHAPTER 9

PART III

CHAPTER 10

CHAPTER 11

CONCLUSION

POSTSCRIPT

Index

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