Front Cover

Social Networks in China

Copyright

Dedication

Contents

About the authors

Preface

Chapter 1: History and development

1.1 Pre-2004: Exploration in the early stage

1.1.1 Instant messengers

1.1.1.1 ICQ

1.1.1.2 QQ: Initial development

1.1.1.3 MSN Messenger

1.1.2 Initial Chinese network community

1.1.3 ChinaRen Alumni: China's earliest social network model

1.2 2004–11: The blossoming of social networks

1.2.1 Blogs

1.2.2 IM + Blogs bundle

1.2.2.1 MSN Messenger and MSN space

1.2.2.2 QQ and Qzone

1.2.3 SNS models: Kaixin and RenRen

1.2.3.1 Brief history

1.2.3.2 SNS model comparisons

1.2.3.3 Veggie-stealing social game

1.2.4 Impact of mobile internet and smartphones

1.2.4.1 Emergence of micro blogs: Weibo

Micro blogs versus blogs

1.2.4.2 Tencent's mobile innovation

1.3 2011 to present: Current status

1.3.1 Competition and elimination

1.3.1.1 Downfall of traditional SNS: Kaixin and RenRen

1.3.1.2 Dominance of Sina Weibo in micro blog services

1.3.1.3 Rise of WeChat

1.3.2 Three current social network giants

Chapter 2: WeChat

2.1 The miraculous growth

2.2 Substitution for traditional mobile telecom services

2.3 Design highlights

2.3.1 Minimalism design

2.3.2 Digital ID: QR code

2.3.3 Linking contacts

2.3.4 WeChat Shake

2.3.5 Moments: Friends circle

2.3.5.1 Emphasised image publishing

2.3.5.2 Privacy settings

2.3.5.3 Spam control

2.3.6 World-leading IM functions

2.3.6.1 Easy-to-use voice messaging

2.3.6.2 Simple switch between video and voice call

2.3.6.3 Ad hoc style group chat

2.3.6.4 Customisable emojis

2.4 Official accounts

2.4.1 Features

2.4.2 Three types

Subscription account

Service account

Enterprise account

2.4.3 Case studies

2.4.3.1 Subscription account example: Weather network

2.4.3.2 Service account examples: e-Commerce

2.4.3.3 Enterprise account example: Store management

2.4.4 Values and impact

Chapter 3: QQ

3.1 Two decades of success

3.2 Endeavour for innovation

3.3 Highlights of features

3.3.1 Overview

3.3.2 QQ number

3.3.3 Management of contacts

3.3.4 Mobile file transfer

3.3.5 Qzone

3.3.6 Membership and account varieties

3.4 QQ vs. WeChat

3.4.1 Company strategy

3.4.2 PC vs. mobile

3.4.3 Concept of online

3.4.4 Social links

3.4.5 QZone vs. Moments

3.4.5.1 Privacy settings

3.4.5.2 Publishing priority

3.4.6 Market and revenue

Chapter 4: Weibo

4.1 The Chinese Twitter

4.1.1 Continuous development

4.1.2 Weibo vs. WeChat

4.1.3 Weibo vs. Twitter

4.2 Design features

4.2.1 Publishing

4.2.2 Messaging

4.2.3 The big `V': Verified accounts

4.2.4 Celebrity effect

4.2.4.1 Benefits of celebrity effect

4.2.4.2 Implications of celebrity effect

4.3 Network and media services

4.3.1 SNS model

4.3.2 News channel

4.3.3 Live broadcast

4.4 Social impact

4.4.1 Democratic voices

4.4.1.1 Grass-roots nature

4.4.1.2 Public scrutiny

4.4.2 Public helpline

4.4.2.1 Case study: Assault incident in Rujia hotel

4.4.2.2 Case study: Posts for missing persons

Chapter 5: Add-on products

5.1 Mobile games

5.1.1 Genres and ranking

5.1.2 Business strategy

5.1.2.1 Attracting players

5.1.2.2 Keeping players

5.1.2.3 Generating income

5.2 Financial services

5.2.1 Payment system

5.2.2 Red Packets

5.3 Lifestyle services

5.3.1 Fitness

5.3.2 Third-party services

Chapter 6: Orders and regulations

6.1 Governmental media censorship

6.1.1 Internet authorities in China

6.1.2 Content management

6.1.3 Filing of internet companies

6.1.4 Privacy protection

6.2 Public efforts

6.2.1 Seven bottom lines of online behaviours

6.2.2 National rumour-refuting platform

6.2.3 Real-name policies

Chapter 7: Future development

7.1 Global competitions

7.2 Social business

Appendix A: WeChat quick user guide

A.1 Download and installation

A.2 Registration and login

A.2.1 From mobile phone

A.2.2 Log off

A.2.3 Web-based WeChat

A.3 Chats

A.3.1 Chat with friends

A.3.2 Message types

A.3.3 Group chat

A.3.3.1 Establish a group

A.3.3.2 Add members to a group

A.3.3.3 Delete members from a group

A.3.3.4 Group options

A.3.4 Red Packet

A.3.4.1 Send a Red Packet

A.3.4.2 Receive a Red Packet

A.4 Contacts

A.4.1 Add contacts

A.4.2 Linking mobile phone contacts

A.5 Moments

A.5.1 Browsing

A.5.2 Publishing posts

A.6 Profile setting

A.7 Official accounts

A.7.1 Create an official account

A.7.2 Subscribe to an official account

Appendix B: QQ quick user guide

B.1 Download and installation

B.2 Login

B.2.1 Register a new QQ number

B.2.2 Log off

B.2.3 Web-based QQ

B.3 Chats

B.3.1 Message types

B.3.2 Group chat

B.3.2.1 Establish a group

B.3.2.2 Group management

B.3.3 Red Packet

B.4 Contacts

B.4.1 Add contacts

B.5 Qzone

B.5.1 Browsing

B.5.2 Publish posts

B.6 File manager

B.6.1 My documents

B.6.2 Transfer files from mobile phone to computer

B.7 Profile setting

B.8 Account management

Appendix C: Weibo quick user guide

C.1 Download and installation

C.2 Register and login

C.2.1 Sign up

C.2.2 Log off

C.3 Connections

C.3.1 Following someone

C.3.2 View followers

C.4 Posts

C.4.1 Browsing

C.4.2 Publishing posts

C.4.3 Interactions

C.5 Messages

C.5.1 Red Packet

C.6 Profile setting

C.7 Account management

Bibliography

Index

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