Leapfrogging
：Harness the Power of Surprise for Business Breakthroughs
Publication subTitle ：Harness the Power of Surprise for Business Breakthroughs
Author： Kaplan Soren
Publisher： Berrett Koehler
Publication year： 2012
E-ISBN: 9781609944957
Subject： F273.1 Technology Management of Enterprise
Keyword： 经济学
Language： ENG
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Description
How did Gatorade revitalize itself in the wake of Red Bull and Starbucks? How did OpenTable come to be? What makes one company thrive while others languish in mediocrity? There's no doubt hard work is involved, but Soren Kaplan shows you can't do it by simply creating a big vision and implementing a set plan. In his trailblazing debut, Kaplan gives business leaders the tools to do exactly what they're taught to avoid: embrace surprise—the new key to business breakthroughs.
Instead of fighting against uncertainty, Kaplan reveals how to use it to break down limiting mindsets and barriers to change the game. By highlighting specific ways to transform both good and bad surprises into unique opportunities, Kaplan encourages leaders to compete by embracing counterintuitive ideas, managing paradoxes, and even welcoming failure. This is the key to “leapfrogging”—creating or doing something radically new or different that produces a significant leap forward.
Leapfrogging connects new research, unconventional strategies, and practical tools for navigating the “messy” and elusive process of achieving business breakthroughs. Filled with real-world examples from innovators such as Gatorade, Intuit, Philips, Kimberly-Clark, Colgate-Palmolive, OpenTable, and Etsy, Kaplan shows that any organization or business function can leapfrog. Using his LEAPS process (L
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