Publication subTitle :Heal Business to Heal the World
Author: Roche Bruno; Jakub Jay
Publisher: Berrett Koehler
Publication year: 2017
E-ISBN: 9781626569287
Subject: F830 Financial, banking theory
Keyword: 经济,世界各国经济概况、经济史、经济地理
Language: ENG
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Description
Proven, Profitable, and Sustainable
For the past fifty years, leaders in the business world have believed that their sole responsibility is to maximize profit for shareholders. But this obsessive focus was a major cause of the abuses that nearly sunk the global economy in 2008. In this analytically rigorous and eminently practical book, Bruno Roche and Jay Jakub offer a more complete form of capitalism, one that delivers superior financial performance precisely because it mobilizes and generates human, social, and natural capital along with financial capital. They describe how the model has been implemented in live business pilots in Africa, Asia, and elsewhere. Recent high-profile books like Capital in the Twenty-First Century have exposed financial capitalism's shortcomings, but this book goes far beyond by describing a well-developed, field-tested alternative.
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