They Just Don't Get It!
：Changing Resistance Into Understanding
Publication subTitle ：Changing Resistance Into Understanding
Author： Yerkes Leslie; Martin Randy
Publisher： Berrett Koehler
Publication year： 2005
E-ISBN: 9781605096568
Subject： F2 Economic Planning and Management
Keyword： 经济计划与管理
Language： ENG
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Description
You have a great idea. It is so obviously great that you're hardly going to have to explain it to people. They'll see it right away, just like you did. You're excited. You want to get going. You start telling people about it, people whose help you need to make the idea work. And: blank looks. “Dumb” questions. Resistance. They just don't get it. How is this possible? And how do you get them to get it?
They Just Don't Get It lays out five keys to solving this common dilemma. With step-by-step guidance, Leslie Yerkes and Randy Martin help us let go, step back, and figure out exactly why others don't see our ideas the way we do. Through their process, we'll build mutual understanding and shared commitment. And we may even make our own ideas even better.
This delightful little book will teach you to become a better communicator of ideas and an inspired motivator of people, both personally and professionally.
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