The Power of Networks :Six Principles That Connect Our Lives

Publication subTitle :Six Principles That Connect Our Lives

Author: Brinton Christopher G.;Chiang Mung  

Publisher: Princeton University Press‎

Publication year: 2016

E-ISBN: 9781400884070

P-ISBN(Paperback): 9780691183305

Subject: TP393 computer network

Keyword: 一般工业技术,国际互联网

Language: ENG

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Description

What makes WiFi faster at home than at a coffee shop? How does Google order search results? Why do Amazon, Netflix, and YouTube use fundamentally different rating and recommendation methods—and why does it matter? Is it really true that everyone on Facebook is connected in six steps or less? And how do cat videos—or anything else—go viral? The Power of Networks answers questions like these for the first time in a way that all of us can understand and use, whether at home, the office, or school. Using simple language, analogies, stories, hundreds of illustrations, and no more math than simple addition and multiplication, Christopher Brinton and Mung Chiang provide a smart but accessible introduction to the handful of big ideas that drive the technical and social networks we use every day—from cellular phone networks and cloud computing to the Internet and social media platforms.

The Power of Networks unifies these ideas through six fundamental principles of networking, which explain the difficulties in sharing network resources efficiently, how crowds can be wise or not so wise depending on the nature of their connections, how there are many building-blocks of layers in a network, and more. Understanding these simple ideas unlocks the workings of everything from the connections we make on Facebook to the technology that runs such platforms. Along the way, the authors also talk with and share the special insights of renowned exper

Chapter

3 Pricing Data Smartly

A Conversation with Dennis Strigl

PART II RANKING IS HARD

4 Bidding for Ad Spaces

5 Ordering Search Results

A Conversation with Eric Schmidt

PART III CROWDS ARE WISE

6 Combining Product Ratings

7 Recommending Movies to Watch

8 Learning Socially

PART IV CROWDS ARE NOT SO WISE

9 Viralizing Video Clips

10 Influencing People

PART V DIVIDE AND CONQUER

11 Inventing the Internet

12 Routing Traffic

A Conversation with Robert Kahn

PART VI END TO END

13 Controlling Congestion

14 Navigating a Small World

A Conversation with Vinton Cerf

Index

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