Brand the Change
：The Branding Guide for social entrepreneurs, disruptors, not-for-profits and corporate troublemakers
( 1 )
Publication subTitle ：The Branding Guide for social entrepreneurs, disruptors, not-for-profits and corporate troublemakers
Publication series ：1
Author： Miltenburg Anne
Publisher： BIS Publishers
Publication year： 2018
E-ISBN: 9789063695101
P-ISBN(Paperback): 9789063694784
Subject： F7 Trade Economy
Keyword： 贸易经济
Language： ENG
Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.
Description
In a perfect world, great changemaking ventures would grow purely based on their own merit. In the real world, we have to be creative and strategic about how we brand our initiatives and get the support we need to help them grow into effective, sustainable organisations. This book offers the tools and exercises to build your own brand and offers a rich array of tips from trademarking to digital marketing, and inspires with case studies of successful change making brands.
Chapter